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“I have never once heard anyone at Doodl Space say -that's too many iterations.”

— Swathi, Head of Content & Marketing, IndiaHikes

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“I have never once heard anyone at Doodl Space say ‘that’s too many iterations.’ — case study

Industry

Travel

Location

India

Subscription

Graphics

Deliverables

Brochure, Catalog, Posters, Calendars

Team size

51-200

The Challenge

Design needs kept growing, but as a trekking company they couldn't keep hiring, growing, and retaining an in-house design team.

Why Doodl Space

A full design team on tap across print, posters, and web, without recruiting, training, or retaining anyone.

The challenge IndiaHikes needed to solve

IndiaHikes is one of India’s largest trekking organizations, running multiple brands including Cross Trek and Urjino. Design touches almost everything it does, from a website that has to look top-notch to on-slope visual branding, t-shirts, and caps.

As IndiaHikes grew, so did its design needs, so it started hiring designers in-house. But running a design team isn’t IndiaHikes’ core business, it’s a trekking company. There wasn’t enough steady, varied design work to keep a small in-house team fully occupied, and building out a larger one just to cover that gap didn’t make business sense either.

As Swathi put it, it was a mismatch: real design needs, without the volume or reason to build and sustain an actual design company inside a trekking business. A team of designers who could simply handle it, on demand, was, in her words, a blessing in disguise.

That’s when Doodl Space got in touch, and for a problem like this, it was a light at the end of the tunnel. On a subscription, IndiaHikes could tap a full design team across print, posters, and web without having to build one in-house. It was access to the range they needed, delivered as a service, rather than a design team they had to build and sustain themselves.

Before Doodl Space"

Stuck Scaling Creative Ops

Building a full in-house team just for occasional needs didn’t make business sense.
Hiring, managing, and retaining designers took effort that had nothing to do with trekking.
Design was treated as something too close to hand off, so outsourcing felt risky at first

With Doodl Space

Full Range, No Overhead

A full design team available on a few clicks, across print, posters, and website work.
A dashboard to brief with inspiration links, plus the option to talk to the designers directly.
No cap on iterations, so designers worked until the output was right, with no pushback on changes.

“I really love your dashboard”

I really love your dashboard — that was one of the best gifts of Doodl Space for us, where I can just upload things as I want with inspiration links and whatnot."

Swathi

Head of Content & Marketing, IndiaHikes

What IndiaHikes got out of it

Team on
Tap

Design capacity across print, posters, and branding, without recruiting, training, or retaining a team.

Unlimited
Revisions

Designers reworked a design until it was exactly right, with no pushback on changes and no extra charge.

Consistent
Quality

On-brand work across a wide range of formats, dependable enough to keep India Hikes with Doodl Space for year

~3 yrs

Partnership

Years of consistent design support.

4.7

Average Rating

Across all projects delivered.

Brands Managed

All under one organisation.

Work created for IndiaHikes

Brochure, Catalog, Posters, Calendars — produced on subscription.

Questions worth answering

What they experienced, and what people usually ask

A. Everything goes through the Doodl Space platform; brief submission, priority setting, status tracking, feedback, and file delivery. No email threads, no separate tools, no chasing updates

A. Yes. Doodl Space is built to complement in-house teams; handling overflow, campaign bursts, and day-to-day production while your team focuses on strategy and creative direction.

A. Freelancers are unpredictable. Creative agencies are expensive and non-transparent. Doodl Space gives you a dedicated creative team, faster than hiring, more reliable than freelancers, and at a fraction of the agency cost.

A. Fast. Once you're onboarded, you can submit your first request within 30 minutes. Share your brand assets, brief your first request, and your creative team gets to work.

A. Yes, your 7-day free trial includes access to the Graphics plan and one 30-second motion design or video edit, so you can experience both capabilities first-hand. That said, here's what we've seen work better: the trial is most valuable after a quick demo call, where we walk you through TAT, scope, and how the platform works, so you start with the right expectations and get the most out of your 7-day trial. If you'd prefer to start without a call, you can. But we'd recommend the demo first, so you can make the most of your trial.

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free trial.

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consistent creative for marketing teams like yours.

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“I have never once heard anyone at Doodl Space say -that's too many iterations.”