“I got a strong recommendation that if you're going ahead blindly, you can just give the work to them.”

Gullak is a Bengaluru-based savings app that helps people put money aside automatically and grow it through digital gold. For a product like this, content does a lot of the heavy lifting: it is how Gullak reaches new users and builds traction, through short, human-led reels that make saving and investing feel approachable rather than intimidating.

As Gullak scaled its content, the volume started to outgrow what a lean in-house creative team could produce on its own. The demand was also lumpy — a burst of shoots one week, a quiet stretch the next — which is hard to staff for. Hiring for the peak would mean paying for capacity that sits idle in the slow weeks; staffing for the average would mean missing deadlines in the busy ones. It was simply time to grow the creative bandwidth, without locking into a fixed cost that didn’t match how the work actually arrived.

Looking outward wasn’t simple either. Marketing is full of agencies but short on reliability, and handing tight-deadline work to someone new is a gamble. Most agencies also start with a cool-off period of about three days just to learn your brand before any real work begins. With videos already stacking up, Gullak didn’t have three days to spare.

That is where Doodl Space came in. On a strong recommendation, Gullak signed up on the platform, and onboarding was fast from there — no drawn-out process, no cool-off period. Gullak shared a few brand references, and the editors picked up the tone within the first or second round of feedback. Instead of everything resting on one overloaded designer, three or four people worked in parallel, and the first project came back at the quality Gullak expected, on a quick timeline. That was enough to make Doodl Space the team Gullak turns to first, and more than a year on, the partnership is still going strong.